Case Study:Major Automotive Brand Merchandise Catalog
Objective
To reduce the cost of manufacturing and distribution of mailed/bulk-shipped retail catalog to dealers and merchandise customers in North America.
Strategy
Perform a complete evaluation to accommodate budget constraints through a detailed analysis of paper requirements and logistics for deliverables.
Results
Maestro delivered the equivalent catalog with quality improvements and efficiencies in distribution, resulting in a 18% savings from the previous year.