Case Study:Major Advertising Agency
Objective
Provide cost containment in an escalating market on paper, printing and logistics for a bi-monthly publication.
Strategy
Leverage the annual volume of the publication to create escalation clauses and price guarantees for the acquisition of paper. Analyze the print market to maximize the value in co-mailing with similar publications.
Results
Contrary to inflated pricing in most print procurement areas, Maestro delivered annualized cost savings of 12.7% over the previous year.